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This study investigates how enhancing slum dwellers' capabilities influences their entrepreneurship development and contributes to urban poverty reduction, providing insights for social policy design.

A quantitative research design is adopted applying structural equation modeling to survey data from 585 beneficiaries of social welfare schemes across Indian slums.

Educational, economic and sociocultural capabilities positively impact quantitative and qualitative dimensions of slum entrepreneurship development, which reduces urban poverty, supporting the hypothesized relationships grounded in the Capability Approach.

The cross-sectional data limits causal inference. Wider sampling can improve generalizability. Capability antecedents of entrepreneurship merit further investigation across contexts.

Integrated policy initiatives focused on education, skill building, access to finance and markets can leverage entrepreneurship for sustainable urban poverty alleviation.

Enhancing slum dweller capabilities fosters entrepreneurship and empowerment, enabling people to shape their own destinies and reduce deprivations.

The research provides timely empirical validation of the Capability Approach and evidence-based insights to inform social policy aiming to alleviate urban poverty via entrepreneurship in developing countries.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-07-2023-0514.

The study aims to examine the impact of social assistance schemes introduced by the Indian government on poverty alleviation in urban slums.

To accomplish the study's objectives, primary data were collected from 585 beneficiaries of government schemes operating in India's northwestern state using a multistage sampling technique (Punjab). The exploratory factor analysis (EFA) technique reduced the total dataset to its minimum factors. Then, using second-order confirmatory factor analysis, the data's validity and reliability were determined. The data were analyzed using statistical techniques such as one-way ANOVA, t-test and structural equation modeling (SEM).

The study's findings indicate that social assistance provided by the Government of India has a direct and substantial influence on poverty alleviation in urban slums. The study demonstrates how access to basic credit financial services through social assistance programmes has improved the lives of urban poor households living in slums and assisted them in escaping poverty.

The investigation was undertaken among a few limitations. First, the in-depth investigation of the study is restricted to only the northwestern state of India solely because of limited resources and time availability. Second, the study focuses primarily on the perspectives of beneficiaries of the social assistance schemes in India. Still, it might be expanded in the future to include additional stakeholders such as bank executives, business colleagues and municipal town panchayats.

Due to policymakers' increased emphasis on poor households living in urban slums, this topic is critical for studying many issues.

The research explores gaps in social welfare schemes to direct policymakers and government authorities to take appropriate steps to aid the urban poor people in sliding out of poverty.

By examining the influence of the Indian government's social welfare schemes on poverty reduction in slums, this study contributes to the literature on public assistance schemes and poverty alleviation. This article can assist policymakers in developing nations in increasing financial capability among disadvantaged urban families on a national and international level.

It is not possible for every fan of a sport to watch matches at stadiums because of the capacity and location constraints. Furthermore, although sport fans could not physically attend sporting events during the COVID-19 pandemic, corporations still showed interest in sponsoring such events. To better understand this phenomenon, this study examined the effects of fans' event involvement on event reputation, event commercialization, corporate brand credibility, corporate brand image and purchase intentions of the corporate sponsor brand.

A total of 646 responses were collected from fans of Indian Premier League teams. Confirmatory factor analysis and covariance-based structural equation modelling analyses were conducted on the collected data.

Results showed that fans' involvement in televised sporting events had a positive influence on the events' reputation, which, in turn, had a significant impact on their corporate brand credibility and image. Furthermore, the corporate brand credibility and image had a positive impact on the fans' purchasing decisions.

This study provides valuable implications for marketing managers aiming to enhance their understanding of the impact of event sponsorship on corporate brands. In addition, the findings provide insight into how to support the development of effective sponsorship strategies in the future. The results suggest that sponsoring companies should consider maintaining the credibility and image of their brands to achieve the desired outcomes from sponsoring such sporting events.

The perception of sport consumers on peripheral stadium-quality services (PSQS) has evolved after compulsory precautionary measures were imposed on gatherings to alleviate the spread of coronavirus. This study attempts to reassess five principal dimensions of PSQS? Stadium parking, stadium cleanliness, fan control, food services and perceived crowding? through reflecting on the COVID-19 control and prevention measures established during this pandemic. Furthermore, it aims to measure the impact of the multi-dimensional PSQS on spectators' emotions and future attendance intentions.

The purposive sampling technique was used to collect data from spectators watching the live matches of cricket at the stadium. A total of 680 responses were collected from spectators and uploaded to the measurement model. The covariance-based structural equation modeling technique was used subsequently for analysis purposes.

The study found a positive impact of the stadium cleanliness and fan control services on spectators' happiness and excitement emotions; and a negative impact of stadium parking, stadium cleanliness, fan control and perceived crowding on their anger, anxiety and dejection emotions. The happiness and excitement emotions of the spectators induced them to visit again at the stadium. Of all the peripheral quality services, the study found only stadium cleanliness service indirectly effect spectators' revisit intentions through excitement emotion as a mediator.

The incorporation of the safety procedures through PSQS can reduce spectators' negative emotions especially when they face psychological fear of the pandemic. These services work as a stimulus for spectators that directly affect their organism (emotions) and indirectly affect their response (attendance intentions).

This study contributed to sports research by novelty evaluating sport consumers' perception of the PSQS after incorporating COVID-19 preventive measures. It empirically examines the effect PSQS on spectators' emotions and re-visits intentions.

This study aims to examine the influence of five sports celebrity personality (SCP) attributes – attractiveness, expertise level, credibility, trustworthiness and character – on consumers' purchase intentions (CPI). It identifies celebrity brand congruence (CBC), endorsed brand celebrity (EBC) and transfer of brand image (TBI) as antecedents of CPI.

The purposive sampling technique was used to collect the data from 838 respondents. This study developed a multidimensional construct for SCP. The covariance-based structural equation modeling (SEM) technique was used to examine the relationship between SCP and the endorsed brand. The study used CBC as a mediator and EBC and TBI as partial mediators. The direct and indirect effect of SCP on CPI was investigated using CBC, EBC and TBI as mediators.

This study supports the importance of three antecedents (i.e. CBC, EBC and TBI) on CPI. It finds congruence across SCP and CBC variables, and a positive impact of SCP on EBC and TBI variables. Also, it exhibits a significant direct effect of CBC on EBC and TBI, whereas the direct effect of CBC on CPI is not substantial. The indirect effect of CBC through mediating variables EBC and TBI found to be significant.

This study concludes that sports celebrity endorsement is essential to transfer the positive celebrity image to the endorsed brand image. However, it is not merely sufficient to influence the buyers' purchase conduct; the brand credibility additionally assumes to take a role in changing their behavioral intentions.

This study contributes to the sports marketing literature by its novelty in analyzing the sports celebrity personality at a multidimensional level. It uses SCP's different attributes as one construct and studies its impact on CPI by taking CBC, EBC and TBI as mediators. The results of this study equip sports management professionals with the knowledge to build better long-term relationships with consumers.

The learning outcomes are as follows: identify the challenges and opportunities in an ecommerce start-up B; understand the issues of operational sustainability of ecommerce start-up; evaluate the sustainability of hyperlocal models to ecommerce start up; and implement innovative solutions to address the issues of e-business models.

It was the cold winter evening of December 2016 when Puja, a cofounder of freshfruggies, an e-commerce start-up company, made up her mind after meeting her cofounders of reviving the Venture “freshfruggies” as a Hyperlocal Fruits and Vegetables Delivery Company in a non-metro town of Jalandhar in Punjab province of India. She contemplated the poor performance of the company in the past which prepared her for the better planning and execution of operational sustainability of freshfruggies. Puja took the critical decision of revival as she planned to develop the right business strategy for ensuring continuity. freshfruggies had been experiencing constant losses since its inception, and the issues of its sustainability needed attention. It was a dream project for all the co-founders who started with the vision to make freshfruggies a popular ecommerce model of hyperlocal fruits and vegetables delivery in the happening city of Jalandhar. However, lack of trained manpower, weak digital marketing strategy and lack of operating efficiency emerged as major issues of operational sustainability in freshfruggies. The co-founders outlined the possible options to revive freshfruggies after deliberating upon the challenges faced. The choices were limited and time was running out along with finances. The options included either changing the business model to a hybrid retail model or to continue as an ecommerce company after sorting out demand and supply issues. There was an urgent need to take a decision in this regard.

This case focuses on undergraduate and graduate courses in entrepreneurship and operations management courses.

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CSS 3: Entrepreneurship.